Alexandre Plamondon
Marketer Passionate in
Projects
Advertising
2024 - Now
Supported campaign creations, optimization, and scaling across Google Ads, TikTok and Instagram
Monitor and analyze performance metrics such as CAC, ROAS, CTR, CVR, CPA and implement data-backed optimizations.
Conduct A/B testing across creatives, audiences, and bidding strategies to enhance campaign outcomes saving up to 15% of costs.
Google Ads • TikTok • Instagram • Analytics
Email Marketing
2024Managed weekly email marketing newsletters for SCORE! Sports Bar & Grill by using WordPress and Mailchimp EMS to our subscribers
Crafted a custom templates, integrated tracking and analytics (Mailchimp reports), and iterated creative and send time strategies based on data to drive engagement.
HTML/CSS • Mailchimp • WordPress
Brand Design
Led a complete brand identity redesign with a small, passionate team. I was tasked with creating a fresh, minimalist logo that reflects the restaurant’s spirit and values while introducing a modern, sleek aesthetic.
We retained the restaurant’s original color palette, which was a key part of its identity, and refined it for consistent use across digital content and physical prints.
We also created a compact sub-logo for social media and web use (Favicon), with potential mobile app branding talked about during our meetings.
I was commissioned to design the logo for Pissa Eatery, a new local restaurant. I developed a simple logo that works well across digital and print.
The concept uses clean, modern forms that reflect the restaurant’s character and remain recognisable at small sizes.
To honour the local context, I integrated Khmer typography into the lockup and reinforcing cultural authenticity.
Figma • Illustrator • Brand Strategy
Content Creation
Created and directed the creation of Sports graphics and video advertising for various sporting events, leagues, and athletes for social media. Created engaging visuals that capture a more engaging and immersive content for our targeted audience
These efforts contributed to measurable growth in social media engagement and an uptick in foot traffic to the bar during low seasons and peak events.
Adobe Photoshop • Adobe Illustrator • Adobe Premiere Pro • Social Media Design • Canva
Web Design
I was responsible for redesigning the SCORE! Sports Bar & Grill website, focusing on a cleaner layout, improved mobile responsiveness, and clearer calls-to-action.
Additionally, I designed the website for a new local restaurant, Pissa Eatery, handling layout, visuals, and UX to help establish a strong online presence from day one.
HTML, CSS, JavaScript, Typscript • UX/UI Design • Figma • GitHub
More to come :)
About
My name is Alexandre Plamondon.
I am a Marketing Specialist with 2 years experience in Marketing and Front-End Developping. I'm currently managing the Digital Footprint for SCORE! Sports Bar & Grill Phnom Penh.
I studied marketing at the Université du Québec à Montréal and self taught myself code and web design.
I was born and raised in Phnom Penh, Cambodia and now based in Montréal, Canada.